Social Media Marketing Specialist

Flowna a product of Urello Technologies is a naira-focused cash-flow planning tool designed for Africans with irregular income streams such as Bolt drivers, market traders, POS agents, freelancers, and individuals managing a salary alongside side hustles. Our mission is to simplify personal financial management and help users make informed financial decisions for sustainable growth. With a deep understanding of local economic challenges, Flowna is dedicated to empowering its users to achieve financial stability and success. We pride ourselves on creating meaningful solutions tailored to the unique needs of our community.

This is a full-time remote role for a Social Media Marketing Specialist. The role involves managing and executing our social media strategy to enhance brand awareness and engagement. Daily responsibilities include creating and scheduling compelling social media content, running digital marketing campaigns, analyzing campaign performance, and collaborating with the marketing team to align strategies with overall business objectives. The specialist will also monitor trends, engage with the online community, and ensure a consistent brand voice across all platforms.

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience with Digital Marketing and Marketing strategies
• Strong Communication skills, including written and spoken communication
• Social media analytical skills and the ability to interpret data to inform decision-making
• Creative mindset and attention to detail
• Relevant experience in social media or marketing roles
• Familiarity with financial tools, apps, or industries is a plus
• Bachelor’s degree in Marketing, Communication, Business, or a related field is preferred